Launched an interactive campaign for GOD, James Moore's first NFT DROP on Foundation.
GOD
by James Moore
A virtual gallery, gueRrilla promo, social assets, and an auction on Foundation.THE UMBRELLA in collaboration with James Moore offered the iconic piece of NYC street art GOD as both a full scale 14-foot digital print file and as a 1-of-1 NFT on Foundation.
GOD is a massive 14’x10’ vinyl print which holds Brooklyn’s underground culture history, formerly used as decor for a multi thousand person rave in Brooklyn circa 2015. Created by James Moore, the piece has been tattooed on human beings, pasted all over New York City, and screen printed for charity.
The highest bidder received, in addition to the digital print file, a full scale vinyl print of the artwork, and permanent access to the interactive version, currently on view at the virtual gallery Antibody Club.
The StoryThe print artwork gained notoriety in 2015 when it was produced by Christine Tran (formerly Witches of Bushwick, DiscWoman) and Becca McCaren of Chromat, to be sold as a limited print edition.
From there it took on a life of its own, becoming ubiquitous: it was pasted all over Brooklyn and Manhattan, inked as tattoos, and was exhibited as an immersive installation by both the legendary Silent Barn and by RINSED. In 2020, a limited run was produced as a relief effort for Covid-19— funds from sales were donated to the charity Direct Relief.
The Artwork
GOD.
Mixed media
2015, minted 2021
Digital
PNG File
Dimensions:
10020 px x 14362 px. 300 dpi
Physical
13oz. vinyl.
Grommeted and hemmed on all 4 sides.
Dimensions:
14 ft high x 9 ft 9 in wide.
Virtual GalleryBefore the NFT was minted, we previewed the virtual exhibition at Antibody Club: James Moore.
Antibody Club virtual installation with James Moore and Michael Lee.
Guerilla PromoIn a hectic but fun lead up to the drop, we trespassed, scaled towering objects, clipped locks off storage units, and flew drones over restricted airspace. To create some promo / mix of our experiential and guerilla skills.
Filmed by Spencer Kohn | Music courtesy of Jacques Greene
Social AssetsThe Umbrella strategized and launched an entire social media campaign on behalf of the artist. Beginning with creating some incredible, sharable video and photographic assets of the work.
Services
3D Artwork Production
Social Media Assets Strategy and Direction
Social Media Push (Twitter, Discord, Instagram, Clubhouse)
Press-worthy, viral content Production and Promotion; leading up to and during the drop cycle
Exhibition of the artwork virtually on our Antibody Club gallery platform
Creating and Managing creator accounts on the Foundation platform, transferring sale revenue within hours of sale
Artist Statement about the Artwork
By combining imagery from nature, technology, science and spirituality, I aim to help illuminate the power that resides in people, and raise questions that will help others ascend to higher versions of themselves by visually unlocking mental and spiritual gateways with my art, and in turn empowering others.
How does free will and choice influence the ever-changing relationships between technology, nature, and humanity? Can we influence the technocracy of our current social construct, the effects of capitalism, and the weaponization of technology? This work serves to create a bridge to help us understand the duality we live in, between what we know as the natural self and how technology is shaping ourselves into new beings.
About James Moore
James Moore is a large scale muralist, sculptor, and tattooer based in Los Angeles, CA.
Recent public art commissions include large-scale murals in Brooklyn, NY (Mission Chinese Food), Atlanta, Georgia (787 Windsor St. Warehouse Complex) and Charlotte, North Carolina (Camp North End). He is regularly commissioned for fully immersive, mixed media environments, and public art installations of his work have also been shown at Industry City (Brooklyn, NY) and Mini Cooper / BMW's Project: A/D/O (Greenpoint, Brooklyn, NY). His sculpture work has appeared in photo shoots with musician Arca, fashion photographer Nick Knight (SHOWStudio), and BOND Hardware.
Instagram: @jamesmoorehq. Twitter: @jamesmoorehq. Website: http://www.jamesmoorehq.com/
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