HOLOGRAM 2.0: THE SECOND EDITION—
EXPANDING WORMHOLE’S EXPERIENTIAL SERIES.
WORMHOLE, SOLANA, BACKPACK
dinner and AFter hoursCoinciding with Token 2049, Solana Breakpoint, and Formula 1, Wormhole, in partnership with Solana and Backpack, commissioned The Umbrella to design and produce the second edition of their experiential series, Hologram, in Singapore.
at Empress Singapore
THE DINNERThe VIP dinner took place at the renowned Cantonese restaurant Empress, located within the Asian Civilizations Museum. 100 VIPs from Wormhole, along with partners Solana, Backpack, and friends, were invited to enjoy a curated family-style Cantonese menu.
The evening began with a cocktail hour featuring drinks from Champagne partner Club dVIN, the world’s first decentralized wine club. Guests mingled while savoring Cantonese appetizers before being seated for a casual, family-style dinner. The menu included curated dishes alongside live stations serving Popiah and Peking duck.
To add a playful touch, we designed fun swag for guests to gear up for the after-hours party, enhancing the convivial atmosphere of the evening.
at Zouk Singapore
THE AFTER-HOURSThe brief: Take over Singapore.
The after-hours party took place at the legendary Zouk nightclub, which was completely transformed into the immersive world of Hologram. In partnership with local collective Endless Return, led by butoh dancer XUE and sound artist/producer Mervin Wong, we created an extraordinary fusion of experimental arts, video game culture, and live-action role-playing (LARP).
The performance activation, curated by XUE, featured diverse performers, including theater professionals and performance artists. This activation brought a unique and humorous take on video game tropes, with performers playing eccentric non-playable characters (NPCs), blending the virtual and real worlds. Audiences were invited to interact with these characters in a vibrant, dynamic ecosystem, enhanced by UV paint and stenciled sigils that made performers’ movements more surreal and animalistic under blacklight.
With over 1,500 attendees, Hologram was once again one of the most talked-about parties of the week, offering a one-of-a-kind blend of experimental art, cutting-edge music, and interactive performance.
Throughout the night, Zouk’s screens displayed epic visual content by a VJ, enhancing the party’s surreal and underground vibe. DJ sets by Rempit Gode$$ and Yetpet from Endless Return kept the energy high, leading up to an electrifying headliner performance by Ferreck Dawn.
We brought in a lighting designer to take over the venue’s lighting, crafting a custom light show that elevated the club's atmosphere. The scenery was minimalist yet surreal, with subtle props hidden around the venue that performers used in glitchy, looped actions, giving the night an unpredictable and immersive edge.
OOH Campaign
Attendees were welcomed right from the moment they landed at Singapore Changi Airport, with impactful OOH advertising displayed throughout the arrivals area for two weeks, driving traffic to the event registration website and positioning the company as a key player during the week’s events. The eye-catching visuals, designed by Sp-ce, were integral to promoting both the event and the brand’s prominence.
When
September, 2024
Where
Singapore
Client
WORMHOLE, SOLANA, BACKPACK
Creative & Production
THE UMBRELLA
Services
Creative & Production Strategy
Creative Direction
Project & Event Management
Event Production
Location Scouting
Technical Direction
OOH & Guerilla Marketing
Content Capture & Post-Production
TELL US WHAT YOU WANT TO SHARE WITH THE WORLD.