Mondo.Club 01: Singapore.

Mondo.Club is a new event series bringing underground dance music culture to web3

Brand Conception, Development, Design, Execution

The Umbrella built the Mondo.Club brand from conception to the delivery and launch of the brand across digital channels. The first event was September 18, 2024 at Cé La Vie at Marina Bay Sands, Singapore, featuring music from Claptone & Riva Starr, with decor and branding designed by The Umbrella. 

THE BRAND

We developed and implemented a visual identity for mondo.club comprised of a wordmark, logotype and tagline, that is designed to be adaptable for future iterations of the event. (Abridged brand guidelines below).

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THE web

The Umbrella designed and built the Mondo.Club website, and managed registrations through lu.ma.

the event

The Umbrella designed and delivered templates for multi-channel social media activation, as well as video assets. We also designed the on-site print and brand assets for the event itself.

When

September, 2024

Where

Singapore

Client

Mondo.Club

Agency & Production

THE UMBRELLA

Services

Brand Creation

Creative Direction

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