UNDER BRIDGES AND STARS AT LaQuan Smith’s MET GALA AfterParty.
Laquan Smith
a Met Gala AfterParty for Laquan Smith Under the K-Bridge.Working with the North Brooklyn Parks Aliance, the NYPD, and LaQuan Smith, THE UMBRELLA co-produced and project managed the first legally permitted late-night party in this unique municipal space.
UNDER THE K-BRIDGEPerformers included: A$AP Ferg, City Girls, Kaytranada, Mazurbate, & More.
Working with the North Brooklyn Parks Aliance, the NYPD, and LaQuan Smith, THE UMBRELLA co-produced and project managed the first legally permitted late-night party in this unique municipal space.
After checking in, guests were chauffeured via golf cart to a grand outdoor plaza underneath the Kosciuszko Bridge, which was lit above and below in dramatic rainbow mood lighting.
Cannabis infused food was passed on silver trays, partnerships with Moët, Teva, and Melissa's Cupcakes were activated.
Live performances by City Girls and A$AP Ferg felt spontaneous throughout the evening, making use of the pre-existing infrastructure as makeshift stages.
DJ Sets by Kaytranada, Chopstix and Mazurbate kept the VIP crowd satisfied til the early morning.
Press
When
September, 2021
Where
New York City
Client
Production
The Umbrella
Talent
A$AP Ferg
Chopstix
City Girls
Kaytranada
Mazurbate
Photography
Mike Vitelli /BFA.COM
Lexie Moreland /WWD
Services
Consultation
Location Scouting and Permitting
Production
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