VIKTOR & ROLF FLOWERBOMB WITH EMILY RATAJKOWSKI.
VIKTOR & ROLF FLOWERBOMB
A DINNER AND AFTER-PARTY HONORING THE NEW FACE OF FLOWERBOMB.
Viktor & Rolf relaunched their iconic FlowerBomb fragrance during NYFW SS’23 and hosted a dinner and an after-party in honor of their new face Emily Ratajkowski.
The event was an extension and companion of Flowerbomb’s new campaign UNLEASH YOUR FEMININE-POWER WITH EMILY RATAJKOWSKI.
The DinnerWe celebrated the occasion with a 30ft-long floral installation floating over the dining table for 52 VIPs.
Dinner was prepared by Olivier Cheng, the famed caterer of the Met Gala at Studio 525, an event space on NYC’s iconic gallery row in Chelsea.
Notable guests included: Viktor Horsting, Rolf Snoeren, Emily Ratajkowski, Inez & Vinoodh, Ashley Park, Paul Forman, Larsen Thompson, Carlos Benhaim, Sandrine Groslier, Sabrya Meflah, Maye Musk, Miss Fame, Tina Leung, Alix Earle, Tinx, Stefanie Giesinger, Meredith Duxbury, Mara Lafontan, Chloe Lecareux, Anouchka Gauthier, Cindy Bruna and Jessica Wang.
THE AFTER-PARTYThe intimate dinner was followed by an exclusive after-party at Jean’s Lafayette to the sounds of Djs Mona Matsuoka and Bambii.
Guests entered the venue through an elegant and incredibly detailed custom flower arch.
Over 450 guests were welcomed with champagne, floral cocktails and left with gift bags honoring the fragrance.
THE DANCEFLOORIn the basement, a 16ft LED screen flanked the DJ booth and immersed guests in artist-commissioned video content, activating the dance floor and creating a uniquely intoxicating atmosphere all-night-long.
PRESS
Client
Agency / Creative Direction
Napoléon Studio / Vanguard Paris
Production
The Umbrella - Daniel Wender & Ann D’Ovidio
Fabrication
Floral
Flowerculttt
Chef
Oliver Cheng
Photography
Charles Roussel
GP Selvaggio
BFA — David X Prutting
BFA — Peter Zwolinski
Services
Location Scouting
Project & Event Management
Event Production
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