A SERIES OF ACTIVATIONS TO LAUNCH BYBIT’s NEW PRODUCT BRAND: MANTLE .
BYBIT MANTLE LAUNCH PARIS
Micro-conference, cocktail, dinner and a mixer.
For ETH CC Paris, ByBit, the largest crypto exchange in Asia, commissioned THE UMBRELLA to produce a series of events to publicly launch their new Ethereum Layer 2 product brand: Mantle.
The Philanthrolab rotunda, a historical building in the Latin Quarter of Paris.
THE MICRO-CONFERENCEIn the rotunda
For selected VIPs and Key Opinion Leaders, we hosted a series of product demonstrations and micro-conferences in the stunning rotunda of Philanthrolab, a beautiful and historically significant building in the Latin Quarter of Paris.
THE COcktailin the courtyard and on the roof top
During intermissions and at the conclusion of the micro-conference we created and served delicious custom cocktails inspired by Mantle’s brand colors.
THE DINNER
After the micro-conference, we partnered with ‘We Are Ona,’ the famed Parisian caterer to provide a world-class dinner for 75 VIP guests. The brief was traditional French with a contemporary twist and we served a three-course dinner complete with a cheese course followed by a Champagne toast on the roof.
Throughout the dinner, the lighting states evolved creating an episodic atmosphere throughout the evening.
Ambience was provided by a best-in-class music supervisor. Between the first and second courses, a toast was made by the COO with warm reception by the guests.
Upon exit, guests were gifted branded t-shirts, premium laptop bags, and individually branded boxes of Champagne.
THE MIXERLater in the week, we hosted a mixer-dinner for 30 VIPs and KOLs at Daroco, the ultra-chic Italian cafe in the 2nd arrondissement.
Following the dinner, we hosted a cocktail party for 600 of Mantle’s guests at Danico, the ultra-trendy lounge next door, with a phenomenal Parisian DJ keeping there party going until the early morning.
When
July, 2023
Where
Paris, France
Client
BYBIT
Agency & Production
THE UMBRELLA
Executive Producers
Daniel Wender & Ann D’ovidio
Services
Creative & Production Strategy
Creative Direction
Project & Event Management
Event Production
Location Scouting
Technical Direction
Content Capture & Post-Production
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